You want to start a boutique business but don't know how to begin..
I want to show you how to make starting your boutique as SIMPLE and EASY as possible...
I can teach you how to start your boutique business in the next 7 days.
I know that the idea of starting a boutique can feel scary and intimidating!
>> Maybe you don't even know where to start or how to pick products that actually make you money?
>> Maybe the idea of buying the right amount of inventory, without over-buying and going into too much debt, feels like a lot of pressure?
>> Maybe you feel safe selling to friends and family, but are unsure how to find more customers for your boutique?
>> Maybe you think it's too expensive to get started?
Whether it's your very first time starting a boutique, or if you are looking to transition or rebrand your existing boutique business, I want to show you the easiest way to bring your boutique dreams to life!
Boutique in a Week gives you the exact steps you need to take over 7 days to bring your boutique dream into reality!Â
Boutique In A Week is simply that- all the steps you need to take over the next 7 days to bring your boutique dream into reality!
After working in corporate retail for years, I bought a 30 foot step van truck and turned it into a store on wheels called The Fashion Truck. That was 15 years ago...
Since then I've opened brick and mortars, written the bestselling book on How to Start a Boutique Business and become a Boutique thought leader, hosting events and speaking on stages like at MAGIC Las Vegas (I was just there hosting a panel on Plus Size stores!)
Now I want to share my Boutique Start Up method with you.Â
Boutique in a Week is built for you, the smart but nervous dreamer, who wants the step by step of how to finally take action toward becoming the boutique you've dreamed of.
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I'll answer all of your "I don't know where to start" questions!
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What products are you going to sell? How will you price them?
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How will you market your business and attract customers to your store?
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Where will you buy your products? How can you find the best wholesale prices?
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How much inventory do you need to start off with?
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What business model is best for you? Online, brick and mortar, or both?
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My proven method to launch a profitable boutique business!
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Facts, tips and hidden meanings of retail and boutique lingo you may not realize you're missing!
This is as much of a 'how to' as it is a 'Emily's special methods' program that is guaranteed to having you feeling confident and with a plan as you start your boutique business!
What You'll Get In Boutique In A Week:
🎧 7 Days of Action Packed Video Lessons + Worksheets Â
In these lessons, I'll walk you through every step of bring your boutique dreams to life! From defining your brand and choosing your products, to attracting your very first customers- I've got you covered!
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Defining your product and brand
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Understanding your business identity
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Planning your schedule and strategyÂ
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Establishing your business modelÂ
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Implementing processes and systemsÂ
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Finance and budgetingÂ
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Mindset and confidenceÂ
Let's Walk Through All the Details:
Lesson 1: Define your product and brand.Â
- Determine exactly what you're going to sell
- Select a price point that fits your market and customer preferences
- Craft your brand identity, mission statement, and brand colors
- Develop a logo for your storeÂ
- Learn to competitive shop to improve your branding and assortment
Lesson 2:Â Understanding your business identity.
- Define your target customer
- Get comfortable with marketing your business
- Build a mindset for business success
- Create a brand that stands out from the crowd and attracts your perfect-fit customers
Lesson 3:Â Planning your schedule and strategy.
- Set a weekly schedule for operating your boutique
- Time management strategies to become a successful boutique CEO
- Plan launch date and tasks leading up to your launch
- Create a plan for quarterly and yearly profitability
Lesson 4: Establishing your business model.
- Deciding where to buy products to make the most profit
- Where to sell your productsÂ
- Choose a marketing strategy that works for you
- Make a plan to market your business on social media
- Learn how to find and retain your dream customers
Lesson 5: Implementing processes and systems.
- Create a plan for producing, buying, and receiving items
- Decide on ordering methods for your first products
- Learn how to take photos, create content, and write effective listings
- Understand payment methods and which is best for your businessÂ
Lesson 6: Finance and Budgeting.
- Understanding your initial investment and the potential costs of starting your boutique
- Learn how to start a boutique without a significant upfront investment
- Have a clear understanding of the financial aspects of running a boutique business and maximizing profitability
Lesson 7: Mindset & confidence for boutique success.
- How to adopt a Boutique CEO mindset
- How to shift your state from fear and overwhelm to excitement
- Learn how to confidently show up to market and sell your products
~ BONUS MODULE ~
Start Selling Products with No Money!
Step-by-Step Print On Demand for Shopify:
Get Started Selling ASAP!
Learn how to create and sell custom products effortlessly with Shopify's Print On Demand feature. Includes tumblers, tee shirts, sweatshirts, mugs, bags, books, notebooks, just about anything you can think of!
This step-by-step training covers everything from designing products in Canva and listing products, making it easy to add unique items to your boutique without holding inventory.
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"I had no retail experience. Followed what you said to do and after 6 months average $25,000 in my Brick and Mortar."
from Stephanie in Kentucky
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"I was a marketing manager for a mall, but never run my own business. Over the past 5 years, I've followed your step by step to scale. My business now does $50,000 per month minimum."
from Jana in Missouri
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I took your classes for 4 months before opening my store. The first year I've done $250,000 in sales. I can't believe it.
from Juana in California
Why Start with Emily? Â
- Proven Expertise:Â As a bestselling author of two boutique-focused books, host of a top 1% podcast, and consultant to over 15,000 students in the past 10 years, I bring unmatched experience to the table.
- Boutique Success Story: I’ve walked in your shoes, growing my own boutique from the ground up—and I know exactly what it takes to succeed.
- You’re Not Alone: Your challenges aren’t new to me. I’ve worked with boutique owners of all sizes and stages, and I know how to guide you toward solutions that work.
- Tailored Strategies:Â My methods are designed specifically for boutique owners, focusing on practical, actionable steps that deliver real results.
- No Fluff, All Impact: I cut through the noise to give you clear, effective strategies that work—no guesswork required.
Emily's Boutiques Featured In:
Get Ready to Finally Start The Boutique Business You've Been Dreaming Of!
This 7-day intensive course is designed to take you from idea to action, equipping you with the knowledge, strategies, and confidence to launch your boutique. Whether you're dreaming of a thriving online shop or a bustling brick-and-mortar store, this program provides a clear and actionable framework to bring your vision to life.
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Design and Launch Your Brick and Mortar, Online or Pop Up Boutique
Choose Digital Product, Boutique in a Week, OR Our Live Coaching Course, Boutique Basics Bootcamp
BOUTIQUE IN A WEEK
$47
One Time Payment
âś…Â 7 In-Depth Training Videos
Step-by-step lessons covering everything you need to know to launch your boutique business.
âś…Â Boutique In A Week Digital WorkbookÂ
Comprehensive worksheets to help you implement each step of the program.
âś…Â Lifetime Access to Boutique in a Week
âś…Â Exclusive Client Portal Access
âś…Â Print On Demand for Shopify TrainingÂ
Learn how to create and sell custom designs effortlessly.
LIVE COACHING PROGRAM
$1997
One Time Payment
✅ 3 Month Live Coaching Program Boutique Basics Bootcamp is a Professional Level Retail Industry Training that's better and more targeted than a College Course.
âś…Â 18 in Depth Modules with Videos and Workbooks
Comprehensive videos, technical information as workbooks to help you implement each step of the program.
âś…Â Weekly Live Coaching Calls with Trusted Boutique Experts (including Emily)Â Â Get weekly feedback on your work- avoid guessing and instill confidence in your boutique growth
There are no refunds for Boutique in a Week.
Hundreds of my clients have used these strategies with success.
Because of the instant access nature of this online program, there are no refunds available under any circumstances.
We know you'll love the course and we can't wait to see the boutique you launch!
FREQUENTLY ASKED QUESTIONS
⏰ HOW MUCH TIME DO I NEED TO DEVOTE TO THIS?
Time investment: ~1 hour per day plus product and business setup, which varies depending on your goals. Some boutique owners launch their shop in just a few days, while others may take a full week based on the complexity of their business plans. The pace is up to you!
🤷‍♀️ I’M NOT SURE WHAT KIND OF BOUTIQUE I WANT TO START – IS THAT OKAY?
Yes! This course provides the tools, guidance, and frameworks to define your niche, ideal customer, and profitable product strategy. In Week 1, you'll choose a clear direction and start taking action – no perfectionism allowed!
🖥️ I USE SQUARE/SHOPIFY/WIX OR ANOTHER PLATFORM. WILL THE COURSE BE RELEVANT TO ME?
Absolutely! All strategies and business models are platform-agnostic and designed to work with any e-commerce platform. You can apply them whether you’re using Shopify, CommentSold, Square, or any other software.
đź‘— WHAT'S THE DIFFERENCE BETWEEN BOUTIQUE IN A WEEK AND OTHER RETAIL COURSES?
Boutique in a Week is designed as a fast-track, actionable program that focuses on launching your boutique quickly while implementing strategies that are relevant right now. It’s packed with updated templates, tools, and insights, making it ideal for new boutique owners who need to hit the ground running.
⏲️ HOW LONG DO I HAVE ACCESS?
You have lifetime access to the course and all included resources. That means you can revisit the training and resources whenever you need to refine or scale your business!
🛍️ IS THIS PROGRAM ONLY FOR FASHION BOUTIQUES?
No! While fashion boutiques are a common success story, the course applies to all types of boutique businesses, from gift shops and home goods to accessories, children's products, and niche retailers. If you want to run a profitable boutique, this is for you!
✔️ WHAT HAPPENS WHEN I BUY THIS COURSE?
You'll receive an instant confirmation email and immediate access to all modules, lessons, and resources through our private client portal. No waiting required – you can start building your boutique business today!
Have another question? Email us at [email protected]
