You know your next step is opening a boutique or retail store.
I want to help you start a boutique that makes $3000 or more in the first 90 days. Online, brick and mortar, pop-up or otherwise, we've got you covered.
Anyone can start a boutique business.
Not many actually make money doing it.
That's what we're here to change.
You've seen the TikTok videos about "How to Start an Online Boutique"... but they don't really say much. You might get guidance on getting an EIN number, starting a business bank account or where to buy inventory.
Those are things anyone can tell you. And frankly, they aren't that important when it comes to having a boutique business that makes you money.
When I say "makes you money," I mean actual dollars in your bank account that you can use to support your business and life.
That is making real money. That's what we teach.
You are frustrated that launching a boutique feels hard, and you wish it could just be easy.
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You're worried what friends and family will think when you start posting photos of yourself in clothes and jewelry.
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You see boutiques popping up all over town and panic that there's not enough room for you too.
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You see huge boutiques with warehouses and wish you knew their secrets.
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Maybe you are open, and feel like the only people who will ever buy from you are the people in your life already?
Following your dream of starting a boutique today could completely change your life by this time next year, just like it did for Juana.
Juana was planning to open a brick and mortar Boutique for January 2023, but had very little experience opening a retail store.
Juana's Storefront in Gilroy, CA
💡 Real Results: Juana’s Story
When Juana found the Bootcamp, she had just signed a lease for her first storefront — but no retail experience. She discovered my free content on YouTube, binged the podcast, and eventually commented: "How do I sign up for your Bootcamp? I'm ready!"
She enrolled in October 2022 and used the system to confidently plan her inventory, marketing, and ideal customer strategy. Despite opening her boutique the week after Christmas (tough timing!), she made $3,000 in her first month.
By August 2023, Juana hit $26,000 in monthly sales with a 62% profit margin — all in less than a year.
Today, she runs a six-figure boutique, pays herself a salary, and has built a business she truly loves.
You can have these same results from the Boutique Basics Bootcamp Professional Retail based framework.
Boutique Basics Bootcamp teaches a proven, professional level system that has launched over 1300 boutiques since 2017.
What if in 3 months you could launch a boutique that makes you $3000 or more per month? That lays the foundation for you to have a full time Boutique Business by this time next year?
Get on the fast track with the proven, step by step system inside Boutique Basics Bootcamp:
Get in Barbie, We're Opening a Boutique!
Step 1: Get Clear & Get Confident
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Clarify your personal money story and what success really looks like for you.
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How to throw out the thoughts that aren’t serving your success.
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What you need to create a personal, daily mindset practice that serves your highest self
Your Favorite People are Waiting to Be Customers Who Buy
Step 2: Know Your Customer, Own Your Market
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Why trying to "have something for everyone" is absolutely killing your chances for success
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Get clear on who your customer is, what they want, and why they need you.
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What can you offer to them to keep them coming back and buying from you?
Pick Products That Actually Make You Money
Step 3: Products, Pricing & Profit
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Build your Smart Start Inventory Plan to create a product assortment that sells through (not sits around).
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Why your pricing structure matters and how to develop a structure that earns profit and keeps customers coming back.
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Create a product sourcing strategy that saves you time and money.
- Understand markdowns, sales, and buying so you stop guessing and start planning.
Get Clarity on "The Math," Even If You Hate It
Step 4: Build Your Business Back-End
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What kind of boutique will you be and what implications on set up does that mean?
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Mega simplified definitions of all the confusing accounting, tax, insurance and licensing terms you need to know.
- Estimate realistic startup costs based on how and where you want to sell.
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What must your website have on it to turn lookers into buyers?
- Choose your tech stack: POS, banking, and business tools that make life easier.
Make Your Boutique Look as Good as It Feels
Step 5: Set Up to Sell
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Set up your website, POS, or mobile setup for smooth, pro-level selling.
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Design your boutique layout (brick and mortar or online) to reflect your unique brand.
- Create a brand identity that tells your story in every detail.
- Set up your displays to drive sales from first glance.
Learn the Art of Customer Attraction
Step 6: Marketing That Moves the Needle
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Build a marketing plan that actually works—Instagram, email, and events done right.
- Explore advanced marketing strategies: podcast ads, direct mail, and even billboards.
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Learn how to create consistency in your marketing plan that keeps your boutique top of mind.
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How to create a community of customers who want to buy again and again.
Launch or Relaunch to a Warm Audience
Step 7: Opening & Operating with Confidence
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Know how much inventory you need and how to build buzz around opening day.
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Build a 30-60-90 day calendar that keeps you profitable and visible.
- Streamline daily operations so you can focus on what you love most.
Create Profit Habits That Make It Last
Step 8: Profit Habits for Growth
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Use Money Mondays to take charge of cash flow and plan smart reorders.
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Track the right metrics—weekly, monthly, seasonally—to grow with ease.
- Put systems in place that help you scale like a CEO.
Don't Get Bogged Down in the Tech!
We'll walk you through setting up a Shopify Ecommerce Site.
Get a Book of Checklists on How to Grow to $10,000 Months
You'll get a guide with multiple checklists including specific action steps around mindset, margins and marketing.
Stop holding yourself back trying to diagnose what's wrong!
If you're struggling in Boutiqueland, we've got you!
Boutique Basics Bootcamp is a comprehensive course for new (and new-ish) Boutique Owners looking to make money in their business and have balance in their life.
Staying up late searching the web for the "best strategies" and "secrets to success" can be over. You're answers are here in this course.
Even if you've failed every time before (or you feel like you're failing right now), Bootcamp is the answer.
Fail no more, this proven system works to make you real money in your Boutique Business.
Now, when you enroll in Boutique Basics Bootcamp, you'll get the digital course that over 1400 new boutique owners, just like you, have already been through.
We've consulted with every type of retailer from brick-and-mortar boutique owners, to Shopify sellers, to Etsy store owners, and beyond - whatever type of product-selling business you own, this course has helped business owners just like you.
The Roadmap to Launching a Profitable Boutique
Success & Money Mindset
We’ll help you get out of your head and into action. Our daily mindset work will reduce stress, build confidence, and help you attract more abundance — in business and beyond.
Ideal Customer Identification
Build a unique brand around who your boutique is for — and who it’s not. We’ll help you find your voice so you can connect with the people most likely to buy from you.
Marketing That Sells Product
We’ll teach you the strategies that have always worked — and the ones working right now. You’ll build a weekly marketing plan that keeps you consistent and drives actual sales.
Product Assortment & Pricing
This is where so many boutiques go wrong. We’ll show you how to create a smart assortment, price with real profit in mind, and avoid sitting on a room full of unsold styles.
Make Money with Your Boutique
We want you making sales from Week 1. We’ll teach you how to launch right, what to do after your grand opening, and how to build an audience that keeps coming back.
It doesn't matter how you sell or what you sell, Boutique Basics Bootcamp will work for you!
I'm Emily Benson, Corporate Retail Merchant turned Boutique Owner turned Retail Boutique Consultant.
For the past 10 years, I've been educating and consulting with brick and mortar, online and mobile retailers utilizing a groundbreaking new training methodology focused on mindset, margins and marketing.
As the founder of Boutique Training Academy, the top retail educational platforms for boutique owners, I'm the secret behind so many of those million dollar boutique businesses you see online.
I have over 17 years merchandising background with Abercrombie & Fitch, Club Monaco and Henri Bendel, followed by launching one of the first mobile fashion trucks in the nation, The Fashion Truck.
I hit a brick wall in 2015 with my product selling career, burnt out and resentful of my boutique business. Even though I had a professional level of knowledge and a boutique with 2 locations that made six figures a year, I just couldn't handle it anymore. A switch flipped and I had to quit.
Since then, I've been on a mission to help boutique and retail store owners start, grow and scale with ease. Founded on a professional level training system with the latest marketing and mindset strategies layered on, Boutique Training Academy is the catalyst to helping the community in Boutiqueland thrive.
Get Direct Access to Emily for 3 Months
Everyone wants to work with me 1:1 — but Bootcamp students get something even better: weekly live calls with me for 3 months. You’ll get direct feedback on your business, your strategy, and your work inside the course.
You’ll also get private access to our Inner Circle community, where you can connect with other boutique owners, ask questions, and get support between sessions.
Emily has been featured in articles and spoken at events around the United States including:
Read our Reviews!
Over 1400 Happy Boutique Owners have seen Real Results in their boutiques from this course!
"I've been in business for awhile, but Emily got me back on track."
"I have been following Emily for a few years and find her to be truly amazing, so positive. The first course I took was Boutique Basics Bootcamp - what an eye-opener as to where I was going wrong. Emily helped me to get back on track."
Dekara Case-Lambert, Dekara Jane Fashion Boutique
"Boutique Basics Bootcamp delivers EXACTLY what it promises!"
"Boutique Basics Bootcamp delivers EXACTLY what it promises! Emily uses her unique experience and no bullsh*# perspective to give you the foundational tools needed to succeed in the boutique biz. I had some retail background and lived and died by my outdated 'keystone' philosophy to pricing. When Emily explained the 3x markup concept, my mind was blown. I now know that my business is viable and growth is the actuality, not just a dream for someday."
Beth K, A Sparkling Mess
"What you need to make your business successful."
"I’ve taken several of Emily‘s courses and she is amazing. I think the biggest takeaway I have gotten back is the mindset work. I like her energy and she isn’t just stuff & fluff she gives you that meat and potatoes of what you need to make your business successful."
Tami Anderson, Tapestry Boutique
"I've done almost $4000 in sales this month!"
- Caylee, Online Boutique
"My business has doubled from the months prior to signing up."
- Alexia, Online Boutique
"I was selling less than $100/month and now I'm going to hit $500!"
- Andi Davidson, Arden & Co. Boutique
"I've gone from $500 sales on average to $2,700 in sales."
- Gia Hamel, Eluxurie Boutique
What if you could have the kind of success these boutique owners have?
Anyone can start a boutique, but not everyone is guaranteed success.
If you're ready to have the boutique business you've been dreaming of, then Boutique Basics Bootcamp is the perfect next step for you.
Stop Guessing. Start Selling.
You could waste thousands on inventory that doesn’t sell… hire a web designer who doesn’t “get” your boutique… or take a college course that’s outdated before you graduate.
Let’s be honest: the internet is full of conflicting (and bad) advice about starting a boutique. Finding affordable, proven guidance — with real results — is rare.
That’s where Boutique Basics Bootcamp comes in.
Built by a Boutique Pro with 18+ Years of Experience
You could figure it out on your own — but why not learn from someone who’s helped thousands of boutique owners launch profitably?
A Proven System to Launch Right
In this self-paced online course, you'll get the step-by-step blueprint to confidently start and grow your boutique — and hit $3K+ in your first 90 days.
What You’ll Get:
- 6 On-Demand Video Trainings
- 6 Guided Workbooks
- Curated Vendor Lists
- Shopify Store Setup Training
- Start-to-Launch Planning Guide
- Plus: Over $3,200 worth of bonuses
Total Course Value: $10,300+
Start today for just $999
I'm Ready to Enroll!Are you ready to Open a Retail Boutique Store with a Proven System and a Simple Step-By-Step Process?
You'll get immediate access to all of the resources listed above, and when you join you can dive in right away!
Choose your investment here:
Wondering if This is Worth It?
Opening a boutique is a risk — I won’t sugarcoat it. But what if you didn’t have to figure it all out alone?
I can’t eliminate every risk (my lawyer would hate that), but I can give you a proven system that makes your next step clearer — and far less expensive than costly trial-and-error.
Most boutiques price items around $45. To recoup your investment in this course, you’d only need to sell about 7 items per month for 3 months. That’s it.
Many of our Bootcamp students first tried the DIY route — wading through free content or info-packed memberships — only to end up with $5K to $40K of unsold inventory sitting in their homes.
If that’s you, you’re in the right place. We help you rethink, reorganize, and relaunch with clarity — no judgment, just strategy.
And if you haven’t bought inventory yet? Press pause. Inside Bootcamp, "Step 3: Product Assortment" walks you through curating by department, setting your pricing, and selecting pieces that move — from day one.
Curious how others did it? Read Jill and Laura’s success stories below or listen to the podcast episode where I walk through it all.
Starting a boutique has been totally different than my time as a Top Seller at Agnes & Dora.
Emily has taught me everything.
I'm happy to say that I'm having my biggest sales month of the year only 3 months in!
- Jill Vadnie, Dakota Flora Online Boutique
I started in Boutique Basics Bootcamp as an Online Boutique.
Today I have a Storefront in Maryland and make an average of $30,000 a month.
Follow what Emily says and you'll have a thriving boutique business!
- Laura Schaeffer, Quaintrelle Boutique
Frequently Asked Questions
Q: I'm going to be traveling (or I’m busy), how long do I have access to the content for?
Q: I have a retail business that doesn't sell fashion/clothing, is this course still relevant to me?
Q: What kind of results can I expect?
Q: I've already read your book. Do I really need this course?
Q: Would this course still benefit someone who has been in business almost a year, has a social following, but needs help with conversion/sales?
Q: How does the installment payment plan work?
Q: Ok, I'm confused. What is the difference between Boutique Basics Bootcamp and Six Figure Boutique Blueprint??
Q: Can I take your course for free? Are there scholarships?
Q: What is your refund policy?
Have a question that you didn't see an answer to here on this page? Feel free to email us at [email protected] and our team will reply ASAP!
