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{WATCH} START A BOUTIQUE WITH 75!

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{TIP #7} FIGURE OUT WHAT YOUR OPERATING COSTS WILL BE

Like any business, you will have operating costs. Figuring out your operating costs will help when you start to develop your budget (more on this in a few days!)

Depending on what type of boutique you open, you will need to take different operating costs into consideration. The most obvious expense you need to consider is rent. If you are operating an online boutique, your rent is essentially the cost to host your website. If you’re a mobile boutique, don’t think you won’t have to pay rent either! Many festivals where you are allowed to park charge “rent”. 

You always want to over-estimate operating costs but the worst that can happen at the end of the month is that you have more to put towards savings or paying off loans (if you have them). Having a clear idea of what you will need to pay every month, rather than sticking your head in the sand and pretending the bills magically pay themselves, will help as you develop your cash flow...

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{TIP #9} COME UP WITH A NAME

 

Okay, so you’ve decided to open a boutique! YAY!

But what to name it?

This is a time to be both creative but also practical. I see a lot of boutiques throw words into their name that if you just saw the name you would have no idea what type of store it is!

Here are some of my tips when you’re deciding on a name:

  1. Make sure that the name isn’t already taken on social media platforms. You want to avoid brand confusion!
  2. Give your boutique a name that means something to your customers and you! Make sure that you love the name and that its a name you are proud to say multiple times a day
  3. Develop a tag line to further define your brand. 

Share your boutique or soon to be open boutique name in the comments below! I’d love to hear them! 

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{TIP #10} DECIDE WHAT TYPE OF BOUTIQUE TO OPEN

Did you know that there are actually three types of boutique you can open?

  • Brick & Mortar
  • E-commerce or Online
  • Mobile

There are several things you need to consider when you decide what type of boutique to open and now is a better time than ever!

You should open a brick & mortar boutique if:

- You LOVE interacting with people in person

- Are you going to want to go to a store everyday?

 

You should open an online boutique if:

- You love social media and showing your face online

- You need a more flexible schedule where you can work from home

 

You should open a mobile boutique if:

- You don’t mind small spaces

- You love to be adventurous and are able to get creative

 

Leave in the comments below what kind of boutique you have or what your dream type of boutique is! 

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Final Facebook Live Tip - You're Ready to Go Live!

Our final tip for Facebook Lives - you should all be pros now- is to RECAP & SHARE!
 
There are other places where this recording can live. I like to post a lot of my live content to YouTube because I know that people can find me through that medium.
 
If you have a blog or a mailing list - post the link or the video directly onto your blog or a weekly email.
 
Share to as many platforms as you utilize! You can pull shorter clips for you Instagram feed/stories or put the entire video up on IGTV.
 
Facebook Live is a great, no cost way to market yourself. I know many of you aren't comfortable in front of the camera but its those places where you are uncomfortable that you grow the most. So if you are looking for a creative way to support your boutique business while you cannot physically be in your store, I encourage you to put yourself out there!
 
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Facebook Live - Tip #3

Tip #3 - Strengthen Your Engagement
 
The Facebook algorithm can be tricky to master but what I know is that it LOVES engagement. The more engagement on your videos and posts, the higher up on the newsfeed you will land!
 
>> Interact with viewers AFTER you post the video. Make sure you are responding to comments and questions.
>> Ask for engagement DURING your Live. Viewers can leave a comment, like, give thumbs up or hearts. Ask for the engagement by posing questions like "Leave where you're watching from in the comments below".
>> Ask your viewers and followers to share your video with others.
 
Stay tuned for the final tips next week - Recap & Share!
 
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Facebook Live Tip #2 - Plan Ahead!

Facebook Live Tip #2: Plan Ahead!
 
Before you hit the "Go Live" button, you want to have a plan of action.
 
>> Make sure you have everything that you need. If you are featuring certain items, make sure they are on hand and steamed. If you are showing entire outfits, group them together so you don't have to dig through a pile or a rack.
>> Write down talking points for each item or outfit. You should know how much the item is, how it gets (true to size, runs small, etc), and what sizes you have available. If there are any features to the piece, make sure you highlight them. Customers love seeing how the piece may work for them.
>> Introduce Yourself! Don't assume that everyone tuning in to your live knows you. Let them know who you are!
>> Load the front end of your broadcast with the good stuff! When viewers are watching the replay, you need to grab their attention right off the bat so they continue watching.
 
Stay...
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April Showers Bring... MARKETING TIPS!

This month's theme is MARKETING.

My team and I have planned out content for all of 2020 and when our world got flipped upside down a few weeks ago, I was worried we may need to pivot our social media plan for April.

I was wrong. Even back in December when I sat with my program manager for hours, I knew April would be a month where I wanted to share more about marketing. Talk about intuition!

With so many of you unable to run your brick and mortars from your physical stores, I wanted to share about a no cost marketing tool that you all have at your fingertips.

Facebook Live!

I know a lot of you aren't comfortable getting in front of the camera. Well its time to suck it up! Your message is too important to not share!

You have to get uncomfortable in order to grow. Like most things, with practice, it gets easier.

Have a plan when you go live. Knowing what you are going to show and say is going to help you feel less anxious and more comfortable in front of the camera.

Over the next few...

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