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Investing in yourself is investing in your business. Sometimes, you need that person in your corner cheering you on. The person that has been there before and knows exactly how to develop a successful boutique.
I want you to know that I’m that person and I’m really looking forward to helping your start your boutique!
Boutique Training Academy believes in quality over quantity. We take great pride in the original content that we produce and being able to connect with our community on a much deeper level. Please know that all are welcome in Boutique Training Academy and we are SO happy to have you with us!
Learn more about the programs and courses I offer here!
How your boutique feels and looks is just as important as the name of your boutique. When you start to design your space or website, you want there to be a flow that is welcoming but also encourages your customer to BUY! Your brand’s overall feel is a huge component to help you shine. Consistent messaging to your customer is also very important. Having a niche in your market is one way to do this!
If you are going online with your boutique, having a website that is easy to navigate, eye catching and updated consistently is key. Using hosting sites like Shopify make this incredibly easy to do!
Now moving on to the physical look of your boutique. There are a few main components of your brick and mortar boutique that you will need to consider when designing the layout of your boutique:
What is your favorite area of your boutique or what are you...
I cannot stress this enough - you need to have a budget or a cash flow worksheet so that you know what is coming in and out of your boutique business!
I just did a whole YouTube video on this and I will link it for you at the bottom of the post if you want to go a little more in depth. The overall idea of having this worksheet is that you can plug numbers in and know how much you need to sell to cover your costs, how much to reinvest in inventory and also set aside money for things like taxes, loans to be paid back and savings! The end goal for most boutique owners is to be able to pay themselves and if you don’t know what is coming in and out of your boutique, you won’t get there!
Here is a link to a worksheet I developed and how to use it: https://youtu.be/iyT2-V13NsA
Have questions on cash flow or budgeting? Leave them in the comments below!
After you have your assortment all laid out, you need to make sure that you also have a pricing structure set up.
When you are in retail, there is only one source of income: from the products you sell. When you start to set your pricing for your products, you need to make sure that you set up a pricing structure that ensures you will become a profitable business.
If you underprice your items, you end up hurting your bottom line. You also need to find a balance in your price value relationship.
If you are reading this and have no idea where to start building a pricing structure, I want to encourage you to leave a comment below!