How to get Customers to Your Online Boutique (and get them to buy!)

I've been hearing from so many of you who are just starting out in your boutique business. And I hear the same worries over and over. I’m going to be giving you my top tips for your concerns- a step by step to implement NOW to help you solve that problem.

First up, straight from Holly, a new boutique owner who emailed me: “The main thing I’m struggling with right now is getting the word out there about our new business and getting new traffic thru the door. “

What I interpret that as is an issue with having new customers find you AND urging all customers to take action to come to the store (whether physical or online).

Holly, and others struggling with this issue, here are my top 3 tips for you. Please make sure you start to try these out TODAY so you can start to see the shift in your store ASAP:

1. Show up consistently and give a call to action: You may be doing one part of this, but I find that so many of you don’t do the second—a...

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How to Fund a New Boutique Business

Here’s my top 3 ways to be a scrappy, startup hungry entrepreneur that will fund your boutique business:

1. Save a set amount a week from your paycheck. Parkinson’s Law says, the demand upon a resource tends to expand to match the supply of the resource. Basically, if you make $500 a week, you’ll figure out how to expand your spending to spend $500 a week. Let’s say you immediately transfer $100 a week to a savings account. In just 2 months, you’ll have $800 saved to start your boutique. 4 months, $1600, which is a TON of money to buy inventory (and do everything else in a free or super resourceful way!). You can self-fund your boutique business this way and you’ll be more invested in it since you truly are your own backer!

2. Start with 75! I’m going to guess you have, or can borrow from a family member, $75, right? $75 is enough to buy about 12–15 pieces of jewelry/accessories from a wholesaler. Let’s say...

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The Tale of 2 Ace Hardwares

Two of the EXACT same store in the same town... where to shop?

Walk in the first Ace and it seems deserted. Oh wait, there’s an older guy over there... does he work here? Not sure. Start looking around for the item I need, but it’s dark, dusty and none of the aisles are labeled. Where’s the person to help? Oh ok he’s coming over. I ask him for what I need, I may have used to wrong word for it but I describe what I need fixed really well. He looks at me like I could never do that, kind of rolls his eyes and shows me they have one, dusty, faded packaging item of what I need. “Is this from the 80s?” I think to myself. I buy it because I really need it, but I leave feeling insulted, dirty and kind of angry.

Walk into the other Ace and am welcomed by the cashier who says “Hey how are you doing?!” with a genuine smile. I reply and then head to the aisle that is well marked, brightly lit and clean. I immediately find a few options for what I...

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