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Facebook Live Tip #2 - Plan Ahead!

boutique facebook live marketing tips marketing your boutique marketing your business online boutique retail small business Apr 20, 2020
Facebook Live Tip #2: Plan Ahead!
 
Before you hit the "Go Live" button, you want to have a plan of action.
 
>> Make sure you have everything that you need. If you are featuring certain items, make sure they are on hand and steamed. If you are showing entire outfits, group them together so you don't have to dig through a pile or a rack.
>> Write down talking points for each item or outfit. You should know how much the item is, how it gets (true to size, runs small, etc), and what sizes you have available. If there are any features to the piece, make sure you highlight them. Customers love seeing how the piece may work for them.
>> Introduce Yourself! Don't assume that everyone tuning in to your live knows you. Let them know who you are!
>> Load the front end of your broadcast with the good stuff! When viewers are watching the replay, you need to grab their attention right off the bat so they continue watching.
 
Stay tuned for next weeks topic on how to strengthen your engagement!
 

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