Manufacturing Clothing & Accessories for Influencers with Jackie Hutson and Camille Worstell of Atrium Apparel Company
Apr 01, 2024
Setting the Stage
In today's bustling world of fashion and retail, the dynamics are constantly evolving. From influencers shaping trends to manufacturers bringing concepts to life, there's a wealth of insights to explore. Join me and industry experts Jackie Hudson, Managing Director at Atrium Apparel Company, and her head merchant, Camille as we dive into the world of manufacturing for influencers. From emerging trends to innovative manufacturing strategies, this episode is an eye-opener for anyone keen on understanding the pulse of the fashion manufacturing landscape.
Unveiling Manufacturing Secrets
Jackie Hudson, a seasoned professional in both corporate retail and manufacturing, offers a glimpse into the intricacies of her role. With a focus on product development and merchandising, Jackie sheds light on the evolving nature of the fashion business. From catering to big box retailers to venturing into influencer collaborations, Jackie's journey is a testament to adaptability and innovation in the industry.
Pivoting in Retail and Fashion
Navigating the ever-changing landscape of retail and fashion requires a keen eye for opportunities. Jackie shares her perspective on the pivot opportunities available, especially in the influencer space. By bridging the gap between influencers and manufacturing, there's a vast potential for creating custom products that resonate with specific audiences.
Trend Talk
Camille, the head merchant at Atrium Apparel Company, dives into the exciting realm of fashion trends. From streetwear to business wear with a twist, Camille highlights the shift towards edgy styles and gender-neutral designs. With a focus on engagement and emotional appeal, Camille emphasizes the importance of staying true to one's brand while embracing emerging trends.
The Path to Manufacturing Success: From Concept to Consumer
Embarking on a manufacturing journey requires a clear vision and strategic approach. Jackie elaborates on the process of working with Atrium Apparel Company, from concept development to production. With a focus on understanding the target market and building scalable strategies, Jackie emphasizes the importance of collaboration and trust in achieving manufacturing success.
Revolutionizing Retail with Custom Products
In the era of influencer marketing, there's immense potential for influencers to leverage their brand presence into profitable ventures. Camille discusses the role of influencers in shaping product offerings and driving engagement. By creating custom products aligned with an influencer's brand identity, there's an opportunity to tap into new revenue streams and foster deeper connections with followers.
Fashion Forecast for 2024
As we peer into the future of fashion, Camille and Jackie share their insights into upcoming trends and opportunities. From streetwear resurgence to innovative styling concepts, the fashion landscape is ripe with possibilities. With a focus on authenticity and adaptability, there's no limit to what the future holds for fashion enthusiasts and industry insiders alike.
Empowering Fashion Entrepreneurs
This week’s conversation with Jackie Hudson and Camille offers valuable insights into the world of fashion manufacturing. From unlocking manufacturing secrets to spotting emerging trends, there's much to learn and explore. As we embrace the transformative power of collaboration and innovation, let's embark on a journey towards a more vibrant and inclusive fashion industry.