Boost Your Boutique Blog

It's OK to be Authentic and Real

Jul 06, 2023
Hey friend!
 
When I started consulting, I was in the mode of, “I need a fancy photo shoot to show that I'm smart and professional.” Honestly, I spend most days in leggings because when I'm most comfortable is when I'm most in my flow.
 
So many boutique owners think they need a professional photographer to shoot every style for their online stores. Truth is, an iPhone is great quality. Frankly the photos I get the most likes and engagement on are the ones that Greg takes of me out and about in portrait mode.
 
It's ok for you to be authentic and real and people still take you seriously. I take myself seriously and I think that my energy leads more than my outfits. 
 
Everyday I'm dressing to help my energy flow.
 
Don't think everything has to be perfect to start, or you need to spend loads of money on what won't make you money in return.
 
This leads me in to reminding you to stop competing with anyone but yourself. (And even with yourself, please be gentle!) 
 
Stop the scroll, my friend. Honestly, before social media (yes, I’m old enough to remember those days), we had NO way of seeing what other people were doing and we survived. 
 
I don’t know about you, but when I was in fourth grade, it was Jessica, who sat two rows over in class, that had the cool The Limited jeans with stars on the back pockets — she was our class influencer. I didn’t get my fashion advice from anywhere but school, the mall, and my mom. 
 
I have no idea how overwhelming and inauthentic fourth graders must think the internet is now. Hopefully they know what we know: In general, social media is a freaking lie! 
 
You can see someone with gorgeous photos and a huge following but who makes no money. On the flip side, some of the wealthiest and most successful people I’ve ever met have been so undercover, I couldn’t even tell their income by the bag they carried.
 
So remember that you don't always have to “look” the part. Show up as yourself and the rest will flow. 
 
Here's to making lots of friends, and making lots of money,
 
Emily