Have You Seen Those Stretchy Jean Ads?
Jun 12, 2023
Have you seen those stretchy jean ads? Today, I want to share a little something that's been bothering me in the world of boutiques. You know those ads that keep popping up in your Facebook feed? The ones with stretchy jeans? Yeah, those ones. Let's dive into this phenomenon and discuss why selling what you love matters.
Have You Seen Those Stretchy Jean Ads?
Ads: The Good, the Bad, and the Denim
Facebook ads are a hot topic in the boutique world, which I covered in a previous episode. But here's the thing—some boutiques are missing the mark with their ads. Either they're poorly targeted or they're promoting denim, which I personally don't love. Maybe it's because I grew up on the East Coast where denim was considered too casual or because being tall made finding the right denim a real challenge but I digress. Regardless, I'm not a fan. Give me a dress and something flowy any day of the week!
The Stretchy Jean Phenomenon
So, let's get to the heart of the matter—the stretchy jean phenomenon. I know you've seen those ads with boutique owners pulling and stretching their jeans, showcasing the amazing stretch. While I don't personally enjoy denim, I don't want to discourage you from exploring it. This podcast is about what you should do and why you should consider other options as well.
The Saturation of Denim
Denim has always been a reliable seller, accounting for about 10-20% of a boutique's assortment. However, in the past few years, it seems like every boutique is talking about denim, especially Judy Blue. They've become a well-known brand, and customers now specifically ask for it. But is denim the right choice for everyone?
The Success of Judy Blue
Let's take a closer look at Judy Blue's success story. They tapped into the demand for stretchy jeans and extended their size range. They also formed partnerships with influential boutiques, giving themselves a wider reach and establishing themselves as denim experts. It's truly impressive how much they've grown in just a few years.
Becoming Known for Something
While stretchy jeans may be the go-to for many boutiques, it's important to consider if it aligns with your boutique's identity and goals. Instead of trying to compete with the denim experts, focus on becoming known for something else. Maybe it's dresses, shoes, or children's clothing. Find your niche and be the expert in that area.
So, next time you come across those stretchy jean ads, remember that selling what you love truly matters. Don't be afraid to explore other options and carve out your own unique space in the boutique world. Whether it's stretchy pants, dresses, or something entirely different, let your passion shine through and connect with your customers on a deeper level.
By embracing what you love and offering it to your customers, you'll create a boutique experience that's authentic and unforgettable. And who knows, maybe one day your boutique will be the go-to place for your specialty, just like Judy Blue has become synonymous with stretchy jeans.
So, have you seen those stretchy jean ads? It's time to.
