Welcome Boutique Owner!

Founded by Emily Benson, Boutique Training Academy’s commitment is to serve aspiring and established boutique entrepreneurs learn the most efficient and profitable ways to run and love their business.

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Are you a...

Brand New Boutique Owner?

You are prepping a business plan or are 1-2 months into launching your boutique business.

I've got something for you!

New-ish Boutique Owner?

You've been open for 6 months to a year, see sales growing, and are looking to find more customers.

I've got something for you!

Established Boutique Owner?

You've been in business more than 1 year or are making consistent $20-50k months and are looking to scale.

Let's talk...

Who I serve:

I serve both aspiring boutique entrepreneurs and established boutique owners. 

At a foundational level I teach new boutique entrepreneurs how to create the right assortment mix, margins that provide a steady cash flow from day one and authentic organic marketing.


For the more advanced boutique owner, I show them how to streamline processes inside their company, cultivate a millionaire mindset and produce advertising that attracts new customers while they step into an executive role.

How I Can Help You

My intention is to teach you retail fundamentals, the latest online marketing practices and help you hit new sales numbers you didn't think were possible!

Online Learning & Training

You are busy and want to start learning immediately. I have an assortment of basic and niche boutique courses.

Live In Person Events

You want a community of boutique owners, live coaching support from me and experiences that are proven to change your life.

Private Consulting

You're a serious boutique looking to streamline and scale. I offer high level 1:1 consulting to boutique brands scaling to $1M+ years.

Hi, I'm Emily Benson!

I'm Emily Benson and it’s my personal goal to help more women achieve maximum success with their boutique businesses

I've spent the past 15 years navigating the retail industry. First, as a merchant for major brands (think Abercombie and Fitch, Club Monaco & Henri Bendel) running million dollar fashion businesses. I did everything from design and product development to store merchandising and brand launches. You name it, I most likely know how to execute it (and #crushit!)

In 2011, I quit corporate to start my own mobile boutiqueThe Fashion Truck, one of the first of it's kind in the country. I quickly realized how different being a small business owner was from the 9-5 life and after a massive Truck-totaling accident, I knew something needed to change. Since the day I crashed my business, I've been on a path to figuring out how to be super successful in my boutiques(I added a brick and mortar!) and really happy in my life.

I opened Boutique Training Academy to help you implement cutting edge marketing strategies and simple systems in your boutique business to sustain, grow and expand with ease.

"I cannot express how grateful I am to have been able to work with Emily Benson. Together we have tripled my sales, and had to reset my sales goal 4 times in 6 months because I keep surpassing it.""

Lex Nevin
Dressed in LaLa

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