Do you feel like every day is an uphill battle with your own brain?

Your mood is as up and down as your sales are?

You have the best intentions to stay positive, but one negative email can throw you for a loop.
You scroll Facebook groups thinking you'll get a bunch of idea, but you end up in a downward spiral of comparison and confusion.
Maybe you've been in business a few years, but times have suddenly gotten hard and you're not sure why.
You know there are successful boutique owners out there, but you're not convinced that you are on that list just yet.
Your energy is all over the place, but you have no idea how to change it.


Deep down, you know that your boutique is meant to be incredible, support your lifestyle and be fun!

You love your customers, they make you so happy when they leave your store happy!
You love those days you make money, but it feels like the money is up and down.
Maybe you have those moments where panic sets in, but you don't know how to deal with that feeling, so it shuts you down.
You know if you could 'get over your stuff' everything would be great, but how does that shift even happen?

You are ready to make a serious change in your mindset. One that lasts. 


The up and downs of the retail business are so hard, what if you could banish the thoughts that aren't serving you and have a fresh, excited outlook on daily life?

There's never been a mindset course like this before...

Until Now...

Retail Money Mindset is the ONLY program that exists for retail boutique owners to reset their mindset and live a happier life.

Emily & her boutiques have been featured in:

A little about Emily, the creator of Retail Money Mindset:

I'm Emily Benson and it’s my personal goal to help more women achieve maximum success with their boutique businesses. Failure is not an option in my mind. Whatever is holding you back from what it is you want, Retail Mindset Makeover is the answer to help you move past it.

I've spent the past 13 years navigating the retail industry. First, as a merchant for major brands (think Abercombie and Fitch, Club Monaco & Henri Bendel) running million dollar fashion businesses. I did everything from design and product development to store merchandising and brand launches. You name it, I most likely know how to execute it (and #crushit!)

In 2011, I quit corporate to start my own mobile boutique, The Fashion Truck, one of the first of it's kind in the country. I quickly realized how different being a small business owner was from the 9-5 life and after a massive Truck-totaling accident, I knew something needed to change. Since the day I crashed my business, I've been on a path to figuring out how to be super successful in my boutiques (I added a brick and mortar!) and really happy in my life.

And I've finally got the formula.

I've seen how women jump into the boutique business, and 99% of them have come from a corporate, or "employee" background. That's a problem... one that I aim to solve with the Retail Money Mindset. I'm excited to help you reset your brain to a happy, money making machine!

"Your tapping video made me realize I've taken ONE pill for anxiety in the last 3 months. I think that's huge for someone in the middle of opening a B&M who relied on them 2-3 times a day prior! Shifting your mindset works!"

Brick and Mortar Boutique Owner

"My first exhibition was a success! I also did a Farmer's market and a private event, $1000+ this week in sales, which is a good week. I stayed much more in my positive mindset and despite having a lot on my plate, my energy was up and I avoided panicking."

Brick and Mortar Boutique, Mexico

"Mindset is making stuff happen! I am nailing this new year shit! Just closed a deal for my recruiting business! Sent in application for music festival in Jacksonville, Atlanta brunch fest and wine festival for boutique events! And scored free location for big one year grand opening event! 💕 bam! Money is coming to me from everywhere!! 😘"

Amy C..
Mobile Boutique, Georgia

"After a mindset altering coaching session this AM with Emily Benson, I have a totally new perspective about what my next steps are and the module is perfect timing to aid my thinking. I am feeling GREAT!!!!!!"

Brick & Mortar, New York

As a member of Retail Mindset Makeover you’ll receive…

  • 4 Modules of Expert Support to help you steer your business in the direction that is going to be productive and successful
  • 4 Mindset Workbooks with actionable worksheets, explanations and examples covering topics from mindset to marketing
  • 4 Video Training Sessions where I'll walk you through the week's workbook topic and help you get clarity on your business plan
  • BONUS: Multiple Guided Meditations for shifting your beliefs and transforming your mindset
  • BONUS: Tools and Resources I used in my own transformation and training

As a Retail Money Mindset member, your 4 modules with me will be spent focused on these topics:

  • See the limiting beliefs that keep you stuck
  • Notice where you are holding yourself back from going to the next level
  • Change the thoughts that cloud your mind
  • Heal your past triggers with tools that instantly create peace within
  • Eliminate the stories about money that no longer serve you
  • Find your money set point and learn to adjust it
  • Realign your energy around money
  • Activate a new vibration inside to call in the abundance you desire
  • How to incorporate this work into your daily life
  • Create routines that push you and still keep you feeling safe
  • Flow through your day listening to your inner guidance system
  • Create a before bed routine that helps you sleep and wake up feeling refreshed
  • Learn to commit to the higher self version of you

  • How to clear your energy and create your bubble

  • Making joy a priority

  • Learn to re-calibrate your energy often


We're rolling this out to the world VERY SOON! For you, in our inner circle we're offering this limited time LOW PRICE Flash Sale offer! Choose your payment option here:



60% off!


2 Monthly Payments



60% off!


"Mindset. It is a powerful thing. Tuesdays have been slow in my shop. But I’ve been visualizing and avoiding those negative words surrounding that. And focusing on what I’m grateful for. Today I’ve sold $450 in my shop already. Last Tuesday, in my bad funk mindset, I sold $30. Just sayin. Mindset is a powerful thing. "

Brick and Mortar Store

"My success this week was my first Facebook Live! I can’t believe how that block was weighing me down. I feel so free now...nothing is stopping me!"

Online Boutique

"In two weeks, with a major mindset shift I have offloaded roughly $4200 (wholesale) worth of LuLaRoe inventory. "

Moving to an Online Boutique

"Celebrating that I stopped caring what others think and I just love styling and selling clothes. So I have been going live in my group 1-2 times weekly and moving a lot of inventory. I’m excited for new arrivals and so are they. I am over halfway to my sales goal for the month and we designed our wrap yesterday 🥂🍾 VIRTUAL CHAMPAGNE FOR EVERYONE"

Online Boutique

** Please note that because this is a digital course with immediate access to all content, all sales are final.

** This is a self study course meaning that there is no access to a private Facebook group, Emily Benson or her team for work-related questions. If you have questions about your account or the product, please email Emily's team at

** This course is pre-recorded content from a live course that was run with Emily teaching in a Facebook group. As stated above, there is no longer a Facebook group for support for this course, at this price.