This LIVE course closes in:









Are you tired of searching for answers about how to get your boutique business?

I'm guessing that's a YES!

You’re googling everything, getting stuck in dark alleys of the internet.

You joined a bunch of Facebook groups, but asking questions seem to get you both excited and confused.

Maybe you've actually launched your boutique, but let's face it, only your fam and friends are on your purchase list.

You know this is your dream, but you just can't really see the light at the end of the tunnel.

Frustrated is your middle name.

And sleep, what’s that?


But you KNOW you are meant to have a banging boutique business.

You love selling clothes and accessories- like it's your passion x1000.

Maybe you started in a direct selling company, so you have the hang of it, kind of...

Or perhaps you are almost ready to hit 'buy now' on that first inventory order, but nerves keep closing the browser window.

You know the online boutique industry is growing, but your bank account isn't, yet.

You refuse to give up on the dream of having your own incredible, to-die-for-amazing boutique business. Never- no freaking way!


There's so much to know when you open a boutique, what if there was an easy way to get your startup moving faster, with expert guidance?

There's never been a startup program like this before...

Until Now...

Boutique Basics Bootcamp is the ONLY program in the world designed specifically for new and startup boutique owners.

Get ready to pick product that sells, make money on selling your merchandise and have a huge tribe of customers!

Emily & her boutiques have been featured in:

A little about Emily, the creator of Boutique Basics Bootcamp:

I'm Emily Benson and it’s my personal goal to help more women achieve maximum success with their boutique businesses. Failure is not an option in my mind. Whatever kind of boutique you dream of opening, Boutique Basics Bootcamp will help you get there.

I've spent the past 13 years navigating the retail industry. First, as a merchant for major brands (think Abercombie and Fitch, Club Monaco & Henri Bendel) running million dollar fashion businesses. I did everything from design and product development to store merchandising and brand launches. You name it, I most likely know how to execute it (and #crushit!)

In 2011, I quit corporate to start my own mobile boutique, The Fashion Truck, one of the first of it's kind in the country. I quickly realized how different being a small business owner was from the 9-5 life and after a massive Truck-totaling accident, I knew something needed to change. Since the day I crashed my business, I've been on a path to figuring out how to be super successful in my boutiques (I added a brick and mortar!) and really happy in my life.

And I've finally got the formula.

I've seen how many women want to get into the boutique business, and 99% of them have no real, boutique-experienced mentors. That's a problem... one that I aim to solve with the Boutique Basics Bootcamp. I'm excited to help you launch this next chapter in your life!

"My sales on Black Friday was $2,000 which was what my total sales in the whole month of July was when we launched our website "

Kait Y.
Online Boutique Owner

"I'm about to burst from excitement!!!! I was just asked to be the NFR blogger for the largest equine magazine in our industry! I get free advertisement for my boutique, myself, and my horse! This is a BIG deal!!! I'm so so so excited!!!!!"

Lacee K.
Online & Pop-Up Boutique, Texas

"Last week was a good way. My mindset was “on point” (thank you Emily) despite an employee not showing up...we recovered, i jumped in, and we’ve sold through over half of what I ordered to get us to I’m spending Sunday ordering more and it’s only 12/3!"

Lauren O.
Brick & Mortar Boutique, California

"But the biggest success is that I get the keys to my B&M tomorrow!!! It’s right in downtown Glens Falls, NY, exactly where I wanted to be!!! It’s all happening so fast. Can you say MOMENTUM. When things are aligned it’s amazing how everything just takes off. ❤️❤️❤️"

Jen D.
Moving from Direct Sales to Brick & Mortar, New York

As a member of Boutique Basics Bootcamp you’ll receive…

  • 7 Weeks of Expert Support to help you steer your business in the direction that is going to be productive and successful
  • 3 Group Coaching Calls with Emily Got a burning question? Jump on a call with me and your fellow bootcamp members and get realtime answers to your needs. This is where I can give you the quantum shift you need to move ahead with confidence!
  • 6 Training Workbooks with actionable worksheets, explanations and examples covering topics from mindset to marketing
  • 6 Video Training Sessions where I'll walk you through the week's workbook topic and help you get clarity on your business plan
  • Weekly Office Hours Every Thursday ask me whatever's on your mind to help you get to the next step in launching your boutique
  • Private Facebook Group Connect on a deeper level with your boutique family
  • Templates, Checklists and Guides It's tough to start and streamline a boutique business! I'm going to give you the tools I use to make my business run like clockwork.
  • BONUS: 5 Guest Expert Trainings Each expert is someone I trust deeply with my own business who is teaching a deeper level of their favorite topic live on video.
  • BONUS: 3 of My Guided Meditations for visualizing your future and relaxing into your day

Who is this for?

As a Boutique Basics Bootcamp member, your 7 weeks with me will be spent focused on these topics:

At the end of the course you'll say: "Oh wow, that went by fast!" (Trust me, it happens every time I run a group program like this!) So I've decided to add a Prep Week to this experience so you have time to settle in, get adjusted to the weekly schedule and prime yourself for what is to come. 
I've said it before, I'll say it again: You cannot have a successful business with a busted mindset. Before we do any of the nitty gritty in your business, let's identify what's up in your personal beliefs. As a certified spiritual teacher, I'm going to give you my mindset tools and practices to help you feel motivated and confident every day as you grow your boutique business.

Here are the topics we'll cover:

  • Why you need a BIG WHY to create brand messaging that matters
  • Identifying your personal money story for deep transformation
  • How to throw out the thoughts that aren’t serving your success
  • What you need to create a personal, daily mindset practice that serves your highest self
When you speak to everyone, you speak to no one. I'm going to help you have an ideal customer breakthrough! I know niching down and pinpointing your ideal customer is the key to you speaking to her and buying exactly the items she's going to say "I NEED THAT!" to. This is the week we'll narrow in on who that is for you!

Here are the topics we'll cover:

  • Who do you think you want to serve?
  • Why does she need you in her life every week?
  • What can you offer to her to keep her coming back and buying from you?
If you are brand new, this is going to be the most valuable planning you ever do for your boutique. If you have been in business 1-2 years and sales are bad, this is most likely where you are missing the mark (terribly!) 80% of boutiques that come to me saying they have slow sales- it's because their assortment is way off. Pricing, styling, margins... the nuances behind your product assortment are what will make you successful or not. I'm going to teach you how to build a proper assortment or majorly course correct your product choices during this week.

Here are the topics we'll cover:

  • How to create an assortment that sells
  • Why your pricing structure matters and how to develop a structure that matches your ideal customer's expectations
  • Create a product sourcing strategy that saves you time and money
This is where more action items will take place. We'll look at how to get started, literally, whether you are online or at a physical location. I'll give you a checklist of what you need to have a well-rounded website, ideas on how to attend a pop up event and my advice on what to look for in the perfect brick and mortar location.

Here are the topics we'll cover:

  • What kind of boutique will you be and what implications on set up will that be?

  • How to get the nitty gritty tax, accounting and insurance set up

  • What does your website need to look and feel like to be successful?

I have grown my social media audience to 15,000+ in only 2 years. My email list is close to 5000 in the same amount of time. ALL of it is ORGANIC growth. I want to teach you how to find the social media/marketing technique that is fun for you and show you how to crush it. I'll give you a schedule template for daily engaging posts and how to work 1 hour a week to create your "baseline plan". Whether you've been in business 1 day or 3 years, I'll simplify social for you in a week.

Here are the topics we'll cover:

  • Why doing every social media is killing your sales

  • How to keep customers visiting you and BUYING from you!

  • Why you must get comfortable on video and how to convert viewers to buyers

This is the week we put it all together. My intention for you is to implement what you've learned and take action on it. Building a business is just the foundation, setting yourself up for growth comes from that solid foundation. During this week, we'll wrap up everything you've learned and get you transformed into a boutique sales focused owner.

Here are the topics we'll cover:

  • How much inventory do you need to launch and then keep as you grow?

  • Why being consistent in your marketing plan is the key to success

  • How to hold the long term vision for your boutique’s success when others may doubt you

The 7 Week Online Course is hosted on a digital membership platform that you will have lifetime access to, with course updates! Each week has videos, guides and beautiful workbooks for you to save all your boutique business planning thoughts.

Don't miss out: This is only offered once a year as a LIVE course!

Whether you are brand new, or a few years in business, this course will help you. I've had so much feedback from the over 200 new and established boutique entrepreneurs who have taken this course that it has taught them more retail education than they have found anywhere else. The bottom line is- this kind of training, rooted in retail industry expertise and knowledge- just isn't available anywhere else.
You'll spend 7 weeks with a seasoned retail expert and the author of the #1 bestselling book on how to start and grow a boutique. This is a rare opportunity you won't want to miss out on!

Boutique Basics Bootcamp will run LIVE with Emily from October 22- December 7, 2018.

(If you have signed up previously for the course, as a self study, or the live course last year, I'd love to have you join in for this round and get more feedback on your work! Please check your email for your special offer and code!)

In Boutique Basics Bootcamp, You'll Get the Following:

6 Modules of Video Trainings ($2,797 value)

3 Group Coaching Calls with Emily ($3,000 value)

6 Extensive Training Workbooks that outline everything you need to know to start your boutique business ($1400 value)

Boutique Business Templates, Checklists and Guides to help you plan ($997 value)

BONUS: 5 Guest Expert Training videos ($2000 value)

BONUS: 3 Meditations for visualizing your future and relaxing into your day ($200 value)

TOTAL VALUE: $10,394

Join me now because the doors close until next year on Friday October 19th at 11:59pm EST.




One Easy Payment

7 Weeks of Expert Training & Support

3 Group Coaching Calls with Emily

Private FB Group with Weekly Office Hours





Two Monthly Payments

7 Weeks of Expert Training & Support

3 Group Coaching Calls with Emily

Private FB Group with Weekly Office Hours


This LIVE course closes in:










Got questions about the program? Let me see if I can answer some of them right now!


Q: I'm going to be traveling (or I’m busy) during some of the program, how long do I have access to the content for?

A: Forever!! This isn't a half-baked program held inside a FB group like some others you may have heard about. In all my programs, I have a member's site where you have your own account to sign in and get all the content forever. Meaning, you can come back to it whenever you feel you need it (even if you didn't miss a beat during the LIVE portion of the program!). Lifetime access is where it's AT!

Q: When are the group coaching calls?

A: The group coaching calls with me will be held on October 30, November 13 and November 27 (every other week) at 8pm EST/5pm PST. If you can’t make it, you can post a question inside the group and I’ll answer it on the call. Also, all the calls are recorded and will be available within 24 hours inside the member’s portal.

Q: So what is the Private Facebook Group for? Is this another thing that will distract me from work on Facebook?

A: Our Facebook group is something I intend to give you incredible value in to hold you accountable for getting your business building fast. Not only is it a sacred place to connect with other boutique owners member, but we have days to share & celebrate your successes, ask questions and get immediate answers from me to move you forward (easy right?).

Q: How does the installment payment plan work?

A: You pay $188 (as of today 10/14/18- tomorrow that price goes up) when you register, and then another $188 in 30 days. It's 2 monthly installments- super easy!

Q: Would this course still benefit someone who has been in business almost a year, has a social following, but needs help with conversion/sales?

A: I've had so many people take it who are 2-3 years in and they still end up having major revelations about WHY they are having conversion/sales issues. The issue isn't traffic-- it's probably your prices or your assortment or your messaging or ideal customer... something is fundamentally off in your business and this is the course that will get you the basic retail education you need to see & fix the issue.

Unless you come from a corporate retail background, chances are you'll learn a ton in this course!!

Q: I have a retail business that doesn't sell fashion/clothing, is this course still relevant to me?
A: YES. As I always say, retail is retail. What I teach, honestly, could be applicable to *almost* any business, but is specific to the needs of a RETAIL business. I always said I could sell TVs and staplers as well as I could sell flip flops because the FUNDAMENTALS OF RETAIL are the same, no matter what you are selling!

Q: Ok, I'm confused. What is the difference between Boutique Basics Bootcamp and Six Figure Blueprint?

A: BBB is for the woman who is just starting out in her boutique business, meaning that she's probably spinning her wheels on a daily basis not moving forward very quickly. Perhaps she's recently moved from direct sales, or is in the first year and has had trouble making consistent sales. This is a low priced program to get you into quick action and transformation. Trainings are for the group as a whole and workbooks for each module are less than 10 pages.

SFB is what I'm calling a "level 2" program for the woman who feels like she's a bit more on steady ground. She's open, has consistent sales between $3-6k months, a business plan, she's on her way and now needs personalized attention and advanced business and social media trainings. Six Figure Blueprint is a higher priced program to get you more personalized attention with coaching calls with me and deeper, more rich coursework, video tutorials and workbooks that are at least 20 pages long.

Q: I'm not ready to do this program right now, when will you be offering it again?

A: I can't make any guarantees with the way my business is growing like crazy. Right now I have it on the calendar for October 2019 to run again as a LIVE program with me.

"I did a vendor event yesterday that I did last year with A&D. I tripled my sales. I’m excited that my profit margins are higher this year too!"

Emily P.
Online & Pop-Up Boutique, Ohio

"I loved the workbook section that said to describe your ideal, fully booked day. It confirmed that I was "right" and that I can serve that ideal customer well."

Rachel S.
Online Boutique, Virginia

"I've had almost $4k in sales at my first 2 events. I just keep looking at my Shopify app because I can't believe it😆"

Caylee B.
Online & Pop-Up Boutique, Alabama