Are you tired of searching for answers about how to get your boutique business launched?

I'm guessing that's a YES!

You’re googling everything, getting stuck in dark alleys of the internet.

You joined a bunch of Facebook groups, but asking questions seem to get you both excited and confused.

Maybe you've actually launched your boutique, but let's face it, only your fam and friends are on your purchase list.

You know this is your dream, but you just can't really see the light at the end of the tunnel.

Frustrated is your middle name.

And sleep, what’s that?


But you KNOW you are meant to have a banging boutique business.

You love selling clothes and accessories- like it's your passion x1000.

Maybe you started in a direct selling company, so you have the hang of it, kind of...

Or perhaps you are almost ready to hit 'buy now' on that first inventory order, but nerves keep closing the browser window.

You know the online boutique industry is growing, but your bank account isn't, yet.

You refuse to give up on the dream of having your own incredible, to-die-for-amazing boutique business. Never- no freaking way!


There's so much to know when you open a boutique, what if there was an easy way to get your startup moving faster, with expert guidance?

There's never been a startup program like this before...

Until Now...

Boutique Basics Bootcamp is the ONLY program in the world designed specifically for new and startup boutique owners.

Get ready to pick product that sells, make money on selling your merchandise and have a huge tribe of customers!

Emily & her boutiques have been featured in:

A little about Emily, the creator of Boutique Basics Bootcamp:

I'm Emily Benson and it’s my personal goal to help more women achieve maximum success with their boutique businesses. Failure is not an option in my mind. Whatever kind of boutique you dream of opening, Boutique Basics Bootcamp will help you get there.

I've spent the past 13 years navigating the retail industry. First, as a merchant for major brands (think Abercombie and Fitch, Club Monaco & Henri Bendel) running million dollar fashion businesses. I did everything from design and product development to store merchandising and brand launches. You name it, I most likely know how to execute it (and #crushit!)

In 2011, I quit corporate to start my own mobile boutique, The Fashion Truck, one of the first of it's kind in the country. I quickly realized how different being a small business owner was from the 9-5 life and after a massive Truck-totaling accident, I knew something needed to change. Since the day I crashed my business, I've been on a path to figuring out how to be super successful in my boutiques (I added a brick and mortar!) and really happy in my life.

And I've finally got the formula.

I've seen how many women want to get into the boutique business, and 99% of them have no real, boutique-experienced mentors. That's a problem... one that I aim to solve with the Boutique Basics Bootcamp. I'm excited to help you launch this next chapter in your life!

"My sales on Black Friday was $2,000 which was what my total sales in the whole month of July was when we launched our website "

Kait Y.
Online Boutique Owner

"The Basics Bootcamp is the best investment you can do for yourself with Emily! I am going to do my work over again because my mindset truly had to change. Emily will tell you the truth and challenge your thinking process about boutique ownership!!! Simply the best..."

Tiffany H.
Boutique Owner

"Last week was a good way. My mindset was “on point” (thank you Emily) despite an employee not showing up...we recovered, i jumped in, and we’ve sold through over half of what I ordered to get us to I’m spending Sunday ordering more and it’s only 12/3!"

Lauren O.
Brick & Mortar Boutique, California

"But the biggest success is that I get the keys to my B&M tomorrow!!! It’s right in downtown Glens Falls, NY, exactly where I wanted to be!!! It’s all happening so fast. Can you say MOMENTUM. When things are aligned it’s amazing how everything just takes off. ❤️❤️❤️"

Jen D.
Moving from Direct Sales to Brick & Mortar, New York

As a member of Boutique Basics Bootcamp you’ll receive…

  • 6 Modules of Expert Support to help you steer your business in the direction that is going to be productive and successful
  • 6 Training Workbooks with actionable worksheets, explanations and examples covering topics from mindset to marketing
  • 6 Video Training Sessions where I'll walk you through the week's workbook topic and help you get clarity on your business plan
  • Templates, Checklists and Guides It's tough to start and streamline a boutique business! I'm going to give you the tools I use to make my business run like clockwork.
  • BONUS: 5 Guest Expert Trainings Each expert is someone I trust deeply with my own business who is teaching a deeper level of their favorite topic live on video.
  • BONUS: 3 of My Guided Meditations for visualizing your future and relaxing into your day

Who is this for?

As a Boutique Basics Bootcamp member, 6 modules with me focused on these topics:

I've said it before, I'll say it again: You cannot have a successful business with a busted mindset. Before we do any of the nitty gritty in your business, let's identify what's up in your personal beliefs. As a certified spiritual teacher, I'm going to give you my mindset tools and practices to help you feel motivated and confident every day as you grow your boutique business.

Here are the topics we'll cover:

  • Why you need a BIG WHY to create brand messaging that matters
  • Identifying your personal money story for deep transformation
  • How to throw out the thoughts that aren’t serving your success
  • What you need to create a personal, daily mindset practice that serves your highest self
When you speak to everyone, you speak to no one. I'm going to help you have an ideal customer breakthrough! I know niching down and pinpointing your ideal customer is the key to you speaking to them and buying exactly the items they are going to say "I NEED THAT!" to. This is the week we'll narrow in on who that is for you!

Here are the topics we'll cover:

  • Who do you think you want to serve?
  • Why do they need you in their life every week?
  • What can you offer to them to keep them coming back and buying from you?
If you are brand new, this is going to be the most valuable planning you ever do for your boutique. If you have been in business 1-2 years and sales are bad, this is most likely where you are missing the mark (terribly!) 80% of boutiques that come to me saying they have slow sales- it's because their assortment is way off. Pricing, styling, margins... the nuances behind your product assortment are what will make you successful or not. I'm going to teach you how to build a proper assortment or majorly course correct your product choices during this week.

Here are the topics we'll cover:

  • How to create an assortment that sells
  • Why your pricing structure matters and how to develop a structure that matches your ideal customer's expectations
  • Create a product sourcing strategy that saves you time and money
This is where more action items will take place. We'll look at how to get started, literally, whether you are online or at a physical location. I'll give you a checklist of what you need to have a well-rounded website, ideas on how to attend a pop up event and my advice on what to look for in the perfect brick and mortar location.

Here are the topics we'll cover:

  • What kind of boutique will you be and what implications on set up will that be?

  • How to get the nitty gritty tax, accounting and insurance set up

  • What does your website need to look and feel like to be successful?

I have grown my social media audience to 15,000+ in only 2 years. My email list is close to 5000 in the same amount of time. ALL of it is ORGANIC growth. I want to teach you how to find the social media/marketing technique that is fun for you and show you how to crush it. I'll give you a schedule template for daily engaging posts and how to work 1 hour a week to create your "baseline plan". Whether you've been in business 1 day or 3 years, I'll simplify social for you in a week.

Here are the topics we'll cover:

  • Why doing every social media is killing your sales

  • How to keep customers visiting you and BUYING from you!

  • Why you must get comfortable on video and how to convert viewers to buyers

This is the week we put it all together. My intention for you is to implement what you've learned and take action on it. Building a business is just the foundation, setting yourself up for growth comes from that solid foundation. During this week, we'll wrap up everything you've learned and get you transformed into a boutique sales focused owner.

Here are the topics we'll cover:

  • How much inventory do you need to launch and then keep as you grow?

  • Why being consistent in your marketing plan is the key to success

  • How to hold the long term vision for your boutique’s success when others may doubt you

The 6 Module Online Course is hosted on a digital membership platform that you will have lifetime access to, with course updates! Each week has videos, guides and beautiful workbooks for you to save all your boutique business planning thoughts.

In Boutique Basics Bootcamp, You'll Get the Following:

6 Modules of Video Trainings- Over 7 Hours! ($4,797 value)

6 Extensive Training Workbooks that outline everything you need to know to start your boutique business ($1400 value)

Boutique Business Templates, Checklists and Guides to help you plan ($997 value)

BONUS: 5 Guest Expert Training videos ($2000 value)

BONUS: 3 Meditations for visualizing your future and relaxing into your day ($200 value)


Get Started NOW!

Once you register and pay, you're IN to start learning today!




One Easy Payment

6 Modules of Expert Training & Support

Immediate Access to the Entire Course!

*NEW* How to Launch Video Training

BONUS: 5 Guest Expert Trainings

BONUS: 3 Guided Meditations





Two Monthly Payments (One now, one in 30 days)

6 Modules of Expert Training & Support

Immediate Access to the Entire Course!

*NEW* How to Launch Video Training

BONUS: 5 Guest Expert Trainings

BONUS: 3 Guided Meditations


"I did a vendor event yesterday that I did last year with A&D. I tripled my sales. I’m excited that my profit margins are higher this year too!"

Emily P.
Online & Pop-Up Boutique, Ohio

"I loved the workbook section that said to describe your ideal, fully booked day. It confirmed that I was "right" and that I can serve that ideal customer well."

Rachel S.
Online Boutique, Virginia

"I've had almost $4k in sales at my first 2 events. I just keep looking at my Shopify app because I can't believe it😆"

Caylee B.
Online & Pop-Up Boutique, Alabama