Have you always dreamed of opening a boutique?

Let’s get your boutique startup moving faster with expert guidance, peer support and best-in-breed tools.

Launching a boutique business requires a comprehensive plan during the first 90 days. Boutique Training Academy specializes in education and personalized consulting for the boutique business owner. We’ve created a one-of-a-kind program which combines individual consulting services with online education over the course of 7 weeks. You’ll learn to build a marketing plan, operations plan, define your niche and choose the right product mix.

Boutique Basics Bootcamp is the ONLY program designed specifically for new and startup boutique owners.  Created and led by successful fashion entrepreneur, Emily Benson, you’ll learn the strategies and tactics you need to launch a boutique business with real profit margins. This is the only entry level training course offering proven expertise and  detailed workbooks at an affordable price.

You should take this class if you’re wondering:

  • How can you feel more positive about your business launch?
  • How can you identify your ideal customer niche and is it important?
  • How can you create loyalty and increase conversions?
  • How can you create a product assortment that sells?
  • What every boutique should do (or not do!) on social media to be successful?
  • How much inventory do you need to launch and then keep as you grow?

If you answered yes and you’re starting out or have been in business and sales are less than $3000/month, Boutique Basics Bootcamp is for you!

We’re here to help your boutique business grow at an unstoppable rate.

"My sales on Black Friday was $2,000 which was what my total sales in the whole month of July was when we launched our website "

Kait Y.
Online Boutique Owner

"The Basics Bootcamp is the best investment you can do for yourself with Emily! I am going to do my work over again because my mindset truly had to change. Emily will tell you the truth and challenge your thinking process about boutique ownership!!! Simply the best..."

Tiffany H.
Boutique Owner

"Last week was a good way. My mindset was “on point” (thank you Emily) despite an employee not showing up...we recovered, i jumped in, and we’ve sold through over half of what I ordered to get us to I’m spending Sunday ordering more and it’s only 12/3!"

Lauren O.
Brick & Mortar Boutique, California

"But the biggest success is that I get the keys to my B&M tomorrow!!! It’s right in downtown Glens Falls, NY, exactly where I wanted to be!!! It’s all happening so fast. Can you say MOMENTUM. When things are aligned it’s amazing how everything just takes off. ❤️❤️❤️"

Jen D.
Moving from Direct Sales to Brick & Mortar, New York

"I did a vendor event yesterday that I did last year with A&D. I tripled my sales. I’m excited that my profit margins are higher this year too!"

Emily P.
Online & Pop-Up Boutique, Ohio

"I loved the workbook section that said to describe your ideal, fully booked day. It confirmed that I was "right" and that I can serve that ideal customer well."

Rachel S.
Online Boutique, Virginia

"I've had almost $4k in sales at my first 2 events. I just keep looking at my Shopify app because I can't believe it😆"

Caylee B.
Online & Pop-Up Boutique, Alabama

Boutique Training Academy has proven results in successfully training and influencing retailers. Utilizing over 15 years merchandising and education expertise, here’s what sets us apart:

  1. Experience. Our founder, Emily Benson, has 15 years merchandising background with Abercrombie & Fitch, Club Monaco and Henri Bendel, followed by launching one of the first mobile fashion trucks in the nation. She has spent the past 4 years educating and consulting with brick and mortar, online and mobile retailers utilizing a groundbreaking new training methodology. 

  2. Approach. The basis of Emily’s holistic approach to boutique coaching and education is that you are capable of anything.  “You cannot have a successful business with a busted mindset.” It’s impossible to separate your personal health and wellness from your business success. When working for yourself, it’s more important than ever to ensure you’re envisioning your dreams, pacing yourself, meditating and operating your business with a well thought out plan. When you join Boutique Basics Bootcamp, she’ll walk you through 6 weekly course modules, including marketing, business and operations. You’ll have the additional benefit of 5 hours of group coaching to jumpstart your career alongside training workbooks.  

  3. Results. Let’s face it. Results matter. Emily’s Fashion Truck hit six figures of sales in it's first year of business. Boutique Training Academy has had over 450 new boutique owners not only love the course, but have changed the course of their business. Clients who’ve taken the Boutique Basics Bootcamp have reported the following results:

In Boutique Basics Bootcamp you'll learn:

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Mindset and Motivation

  • Why you need a BIG WHY to create brand messaging that matters
  • Identifying your personal money story for deep transformation
  • How to throw out the thoughts that aren’t serving your success
  • What you need to create a personal, daily mindset practice that serves your highest self


Your Ideal Customer

  • Who do you think you want to serve?
  • Why do they need you in their life every week?
  • What can you offer to them to keep them coming back and buying from you?


Your Product Assortment


  • How to create an assortment that sells
  • Why your pricing structure matters and how to develop a structure that matches your ideal customer's expectations
  • Create a product sourcing strategy that saves you time and money


Your Operations Plan

  • What kind of boutique will you be and what implications on set up does that mean?
  • Mega simplified definitions of all the confusing accounting, tax, insurance and licensing terms you need to know.
  • What must your website have on it to turn lookers into buyers?


Your Marketing Plan

  • Why doing every social media is killing your sales
  • How to keep customers visiting you and BUYING from you!
  • Why you must get comfortable on video and how to convert viewers to buyers


Boutique Launch Plan

  • How much inventory do you need to launch and then keep as you grow?
  • Why being consistent in your marketing plan is the key to making money
  • How to hold the long term vision for your boutique’s success when others may doubt you

The Online Course is hosted on a digital membership platform that you will have LIFETIME access to, with course updates! Each week has videos, guides and beautiful workbooks for you to save all your boutique business planning thoughts.

Pay in Full


US dollars

  • Complete at your own pace!
  • 6 Workbooks with corresponding videos and materials
  • Discounts on live course participation for future

Frequently Asked Questions

Got questions about the self study program? Let me see if I can answer some of them right now!

No. There is feedback within the member's platform, but no calls or group. The next time a Live version is offered with these elements will be March 2021.

A: Forever!! This isn't a half-baked program held inside a FB group like some others you may have heard about. In all my programs, I have a member's site where you have your own account to sign in and get all the content forever. Meaning, you can come back to it whenever you feel you need it. Lifetime access is where it's AT!

A: 25% of boutique owner who take this course have been in business 1-2+ years. They still end up having major revelations about WHY they are having conversion/sales issues. The issue isn't traffic-- it's probably your prices or your assortment or your messaging or ideal customer... something is fundamentally off in your business and this is the course that will get you the basic retail education you need to see & fix the issue.

Unless you come from a corporate retail background, chances are you'll learn a ton in this course!!

YES. As I always say, retail is retail. What I teach, honestly, could be applicable to *almost* any business, but is specific to the needs of a RETAIL business. I always said I could sell TVs and staplers as well as I could sell flip flops because the FUNDAMENTALS OF RETAIL are the same, no matter what you are selling!

A: BBB is for the boutique CEO who is just starting out in her boutique business, meaning that they’re probably spinning her wheels on a daily basis not moving forward very quickly. Perhaps they have recently moved from direct sales, or is in the first year and has had trouble making consistent sales. This is a low priced program to get you into quick action and transformation. Trainings are for the group as a whole and workbooks for each module are less than 10 pages.

SFBB is what I'm calling a "Level 2" program for the boutique CEO who feels like they are on a bit more on steady ground. They’re open, have consistent sales between $3-6k months, a business plan, they are on their way and now needs personalized attention and advanced business and social media trainings. Six Figure Boutique Blueprint is a higher priced program to get you more personalized attention with coaching calls with me and deeper, more rich coursework, video tutorials and workbooks that are at least 20 pages long.

With hundreds of boutique owners and only one of me, unfortunately this level course doesn't include any private 1:1 time with me. And frankly, you want to get through this work (and Six Figure Boutique Blueprint) before you work with Emily 1:1 because that's the point where she can truly supercharge your business. This set-up information is easy for you to execute without her daily guidance!


Due to the nature of digital courses and having access to all of the content immediately, all sales on Boutique Basics Bootcamp Self Study are final.