Launching a boutique business requires a comprehensive plan during the first 90 days. Boutique Training Academy specializes in education and personalized consulting for the boutique business owner. We’ve created a one-of-a-kind program which combines individual consulting services with online education over the course of 7 weeks. You’ll learn to build a marketing plan, operations plan, define your niche and choose the right product mix.
If you answered yes and you’re starting out or have been in business and sales are less than $3000/month, Boutique Basics Bootcamp is for you!
"My sales on Black Friday was $2,000 which was what my total sales in the whole month of July was when we launched our website "
"The Basics Bootcamp is the best investment you can do for yourself with Emily! I am going to do my work over again because my mindset truly had to change. Emily will tell you the truth and challenge your thinking process about boutique ownership!!! Simply the best..."
"Last week was crazy...in a good way. My mindset was “on point” (thank you Emily) despite an employee not showing up...we recovered, i jumped in, and we’ve sold through over half of what I ordered to get us to Christmas...so I’m spending Sunday ordering more and it’s only 12/3!"
"But the biggest success is that I get the keys to my B&M tomorrow!!! It’s right in downtown Glens Falls, NY, exactly where I wanted to be!!! It’s all happening so fast. Can you say MOMENTUM. When things are aligned it’s amazing how everything just takes off. ❤️❤️❤️"
"I did a vendor event yesterday that I did last year with A&D. I tripled my sales. I’m excited that my profit margins are higher this year too!"
"I loved the workbook section that said to describe your ideal, fully booked day. It confirmed that I was "right" and that I can serve that ideal customer well."
"I've had almost $4k in sales at my first 2 events. I just keep looking at my Shopify app because I can't believe it😆"
Boutique Training Academy has proven results in successfully training and influencing retailers. Utilizing over 15 years merchandising and education expertise, here’s what sets us apart:
Experience. Our founder, Emily Benson, has 15 years merchandising background with Abercrombie & Fitch, Club Monaco and Henri Bendel, followed by launching one of the first mobile fashion trucks in the nation. She has spent the past 4 years educating and consulting with brick and mortar, online and mobile retailers utilizing a groundbreaking new training methodology.
Approach. The basis of Emily’s holistic approach to boutique coaching and education is that you are capable of anything. “You cannot have a successful business with a busted mindset.” It’s impossible to separate your personal health and wellness from your business success. When working for yourself, it’s more important than ever to ensure you’re envisioning your dreams, pacing yourself, meditating and operating your business with a well thought out plan. When you join Boutique Basics Bootcamp, she’ll walk you through 6 weekly course modules, including marketing, business and operations. You’ll have the additional benefit of 5 hours of group coaching to jumpstart your career alongside training workbooks.
Results. Let’s face it. Results matter. Emily’s Fashion Truck hit six figures of sales in it's first year of business. Boutique Training Academy has had over 450 new boutique owners not only love the course, but have changed the course of their business. Clients who’ve taken the Boutique Basics Bootcamp have reported the following results:
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Got questions about the self study program? Let me see if I can answer some of them right now!
No. There is feedback within the member's platform, but no calls or group. The next time a Live version is offered with these elements will be March 2021.
A: Forever!! This isn't a half-baked program held inside a FB group like some others you may have heard about. In all my programs, I have a member's site where you have your own account to sign in and get all the content forever. Meaning, you can come back to it whenever you feel you need it. Lifetime access is where it's AT!
A: 25% of boutique owner who take this course have been in business 1-2+ years. They still end up having major revelations about WHY they are having conversion/sales issues. The issue isn't traffic-- it's probably your prices or your assortment or your messaging or ideal customer... something is fundamentally off in your business and this is the course that will get you the basic retail education you need to see & fix the issue.
Unless you come from a corporate retail background, chances are you'll learn a ton in this course!!
YES. As I always say, retail is retail. What I teach, honestly, could be applicable to *almost* any business, but is specific to the needs of a RETAIL business. I always said I could sell TVs and staplers as well as I could sell flip flops because the FUNDAMENTALS OF RETAIL are the same, no matter what you are selling!
A: BBB is for the boutique CEO who is just starting out in her boutique business, meaning that they’re probably spinning her wheels on a daily basis not moving forward very quickly. Perhaps they have recently moved from direct sales, or is in the first year and has had trouble making consistent sales. This is a low priced program to get you into quick action and transformation. Trainings are for the group as a whole and workbooks for each module are less than 10 pages.
SFBB is what I'm calling a "Level 2" program for the boutique CEO who feels like they are on a bit more on steady ground. They’re open, have consistent sales between $3-6k months, a business plan, they are on their way and now needs personalized attention and advanced business and social media trainings. Six Figure Boutique Blueprint is a higher priced program to get you more personalized attention with coaching calls with me and deeper, more rich coursework, video tutorials and workbooks that are at least 20 pages long.
With hundreds of boutique owners and only one of me, unfortunately this level course doesn't include any private 1:1 time with me. And frankly, you want to get through this work (and Six Figure Boutique Blueprint) before you work with Emily 1:1 because that's the point where she can truly supercharge your business. This set-up information is easy for you to execute without her daily guidance!
Due to the nature of digital courses and having access to all of the content immediately, all sales on Boutique Basics Bootcamp Self Study are final.